Daniel E. Magnus
CEO
Magnus LLC, dba Elevation Burger: Exclusive franchise developer in Westchester and Fairfield Counties for Elevation Burger, the nation’s first 100 percent certified organic burger chain. Locations include the Rye Ridge Shopping Center in Rye Brook and Westchester’s Ridge Hill.
WHY WESTCHESTER: “One reason: The people! The citizens of Westchester are the single greatest asset – successful, intelligent, educated and discerning. I was certain that Westchester residents would respond enthusiastically to our higher-quality offerings.”
FIRST STEPS: “Exhaustive research, countless ‘Hail Marys’ and a lot of checks!”
LESSONS LEARNED: “The most difficult challenges are those not anticipated. In my many years in business, I have learned that almost all challenges can be overcome by facing them head on with hard work, determination, focus and hard work.”
SECRET TO SUCCESS: “The right concept, a company operating philosophy that focuses on the precise execution of the Elevation Burger franchise concept, and of course, the food!”
REWARDING MOMENT: “The most rewarding moment was the opening of our first location in the Rye Ridge Shopping Center. … I am eternally grateful to all of our guests who have been so incredibly supportive.”
WHAT’S NEXT: “My company owns the exclusive development rights for Elevation Burger in both Westchester and Fairfield counties, and my plans are to open 10 to 12 locations in the two counties in the next five to seven years.” www.elevationburger.com
