My husband, an oenophile extraordinaire, smirked when I mentioned boxed wines. “But they’re much better quality now,” I countered. “They’re from pure varietals.” He rolled his eyes.
Okay Honey, if you don’t want to listen, maybe you’ll read. Yes, boxed wines were categorically low quality and cheap. They’re still pretty cheap, usually under $20 for a three-liter carton that holds the equivalent of four bottles. But now respectable California producers are making unadulterated versions from quality grapes. There’s Wine Cube from Napa’s Trinchero Family Estates, backed, improbably, by Target; and Bota Box, also from Napa, whose packaging is eco-friendly.
Premium boxed wines have been the rage in Europe and Australia for years, and are our own country’s fastest growing wine category, according to AC Nielsen. And it’s so easy to share them with friends. You can carry them anywhere without worrying about breaking a bottle or exposing your wine to destructive light. You never have to search for a corkscrew. Their airless bags let them keep for over a month, so you won’t have to drink as much as you do from a bottle to make up for your lightweight consumption capacity. (Uh, maybe ignore that last point.)
C’mon, it can’t hurt to try a box, can it? How about Wine Cube’s Pinot Grigio? It won a gold medal last year at San Francisco’s International Wine Competition. We just have to go over to Target to get some.
Don’t worry, they’ll put it in a shopping bag, so no one will ever know what’s inside.
Please note: In addition to Target, premium boxed wines are available at White Plains’s Westchester Wine Warehouse and Shapham Liquors, Yorktown Heights’s Suburban Wine & Spirits, Armonk Wine & Spirits, Cortlandt Manor’s Shopping Center Wine & Liquor, and Yonkers’s St. Moritz Liquor Store.