R5 Bluemercury Apothecary and Spa Opens in Rye in April 2013

Rye has just gotten a little more beautiful with the April opening of Bluemercury apothecary and spa (61 Purchase St 914-921-1600; bluemercury.com), the 44th location for the national chain. The 2,400-square-foot store will be filled with such top brands as Bobbi Brown, Laura Mercier, La Prairie, NARS, SkinCeuticals, Dermalogica, and more. There is a treatment room for facials, massages, waxing, brow styling, and makeup applications. “We love the ambience of Rye,” says Marla Malcolm Beck, Bluemercury founder. “The residents and consumers in this area are sophisticated shoppers and are not only looking for a convenient shopping experience, but also for expert, honest advice and friendly, personalized service.”