Party On

Hold the Tupperware and Amway—this time, the products are free.

Wanna throw a party at home and get free snacks to munch on, or perhaps an advance copy of a new TV show or movie? Submit an application to Irvington-based House Party, and you and a dozen of your closest friends could soon be trying Hershey’s latest candy or previewing the newest CSI spinoff.

Founded in 2005 by Irvington natives Gene DeRose and Parker Reilly, House Party tries to help businesses generate buzz for their newest products by facilitating house parties at which those products are sampled. The parties are hosted by individuals who must apply to throw a party. “We get anywhere between fifteen- to twenty-five-thousand applications,” CEO Kitty Kolding says. “We try to find people who are really excited about the brand.’”

Once selected, Kolding says, “we give the hosts a ‘party pack,’ which includes the free product, host and guest gifts, coupons, etc.”

- Advertisement -

House Party’s clients include NBC, Kraft, Johnson & Johnson, Gerber, Nestle, and Microsoft (free software, perhaps?). To apply to be a party host, visit

Our Westchester Home Design Awards event is June 26!

Our Wine & Food Festival returns June 4-9!

Our Wunderkinds event takes place on May 23!

Our Best of Business Ballot is open through May 15!

Our Healthcare Heroes Awards event takes place on May 9!

Our Westchester Home Builders Awards take place on April 4!

Our Diversity, Equity & Inclusion Forum is March 14!

Unveiled: A Boutique Bridal Brunch is February 25!

Our Best of Westchester Elimination Ballot is open through March 6!

Holiday flash sale ... subscribe and save 50%

Limited time offer. New subscribers only.