APOGEE White Plains & Power Pilates Midtown Goes to Infinity and BeyondBarre

WHITE PLAINS, NY, FEBRUARY 28, 2011– APOGEE White Plains and Power Pilates Midtown announces the addition of a unique new exercise modality, BeyondBarre, to its expanding portfolio of offerings. Classes begin in both locations on March 1st.

BeyondBarre is the company behind the hottest fitness movement—a true cardio-infused ballet-barre workout. The BeyondBarre program is unlike any other thanks to its creative design and limitless workout variations. Each class includes barre exercises to firm the thighs and lift the seat, arm-toning work using light weights, an ab series to narrow the waistline and cardio to melt the pounds away. This is not your little girl’s ballet class!

This challenging, fun workout focuses on proper form and body alignment to avoid strain and injury and produce optimum body-transforming results. Because there are modifications for each exercise, the program can be done by all fitness levels— from out-of-shape beginners and those slowed by stiff muscles to fit athletes and fitness enthusiasts.

BeyondBarre was designed and developed by Colleen Ketchum, owner of Pilates in Motion, a studio in Hudson Valley, New York. Colleen’s life has revolved around the form and function of the human body. She was a competitive gymnast through her teenage years and has a degree in biology. She currently works as a stuntwoman and raises three boys while owning and operating her Pilates studio. Colleen’s mission, through both Pilates and BeyondBarre, is to help clients improve their fitness, health and overall well-being.

Michael Walden, Chief Operating Officer, APOGEE Wellness says, “We are thrilled to add such a dynamic and innovative modality to our growing collection of studio offerings. In addition, we are proud to introduce BeyondBarre certification opportunities to our expansive network of facilities and instructors as this affords them the opportunity to offer more to their clients.”

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About APOGEE Wellness
APOGEE Wellness is an integrated wellness company with a passion for healthy living. APOGEE provides exceptional wellness experiences through their wellness centers, education curriculums and media capabilities. APOGEE strives to change people’s lives through practices that inspire health and personal growth. Our premium products, wellness centers and studios provide people with lifelong tools for natural well-being and optimum health.

Headquartered in White Plains, NY, APOGEE Wellness wholly owns and operates a portfolio of brands including APOGEE Pilates & Wellness Centers, Power Pilates, and Pilates-Pro.com.

For more corporate information, please visit www.apogeebrands.com