10 Top Westchester Fashion Pros: Rick Fortuna, Owner of Italy Direct Menswear in Katonah

Rick Fortuna

Owner of Italy Direct Menswear, a menswear shop in Katonah
Inspired by: The men in Milan and Naples—they have a knack for making classics look new. They’re all about the quality and cut of the garment—and everything fits properly. Style mantra: Always wear a jacket, whether constructed or unconstructed. To me, ‘dress down’ means a pair of jeans with a sport shirt and jacket, even if it’s just a blazer. Favorite item in closet: Six custom-made shirts that really fit properly. I was testing a manufacturer from Naples to make them for the store and, unfortunately, the cost was too high for me to carry them. Top recommended fall purchase: An un-constructed sport jacket that can be dressed up or down. Biggest fashion splurge: Twelve hundred dollars for a pair of shoes handmade in Milan and four hundred for the matching belt. I bought them in a small store there in 2001, and I still wear both of them. Daydreams about splurging on: A custom-made Attolini suit with a Neapolitan shoulder for around four thousand dollars. Favorite shopping companions: My three daughters—ages twenty-seven, twenty, and seventeen. I like shopping with them in Forever 21, Zara, H&M, and Urban Outfitters to spot trends that might translate into the men’s market in the future.
Fortuna is wearing a navy blue twin pencil stripe suit with peak lapels by Italy Direct Menswear Private Label ($525) and a cotton white spread-collar shirt by Rosso Fiorentino ($75), both available at Italy Direct. His accessories include brown Oliver Peoples eyeglasses ($395), available at Eye Gallery of Scarsdale; and an Officine Panerai watch (about $7,000), available at T&R Jewelers in New Rochelle.

Photography by Toshi Tasaki

Our Westchester Home Design Awards event is June 26!

Our Wine & Food Festival returns June 4-9!

Our Wunderkinds event takes place on May 23!

Our Best of Business Ballot is open through May 15!

Our Healthcare Heroes Awards event takes place on May 9!

Our Westchester Home Builders Awards take place on April 4!

Our Diversity, Equity & Inclusion Forum is March 14!

Unveiled: A Boutique Bridal Brunch is February 25!

Our Best of Westchester Elimination Ballot is open through March 6!

Holiday flash sale ... subscribe and save 50%

Limited time offer. New subscribers only.