Top Tips For Nurturing Your Website

Web guru Marc Jaffe offers some sage advice on keeping a website fresh.

A business will either sink or swim, depending on its Internet presence. An effective and ever-evolving webpage and consistent social media activity are key to driving revenue and sustaining client interest in the long-term. “A website is a living, breathing thing, and you must nurture it; otherwise it dies,” says Marc Jaffe, founder of the South Salem web development and maintenance company CONSTRUCT agency. 

Here, Jaffe offers a few pointers on how to keep a company’s Internet presence in top form:

Update, Update, Update: “If you do not update your site constantly, you might as well put up a closed sign,” he says.

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Be Revealing: “Let the world see what is going on inside the company,” Jaffe says. “You want to show people the company’s inner workings and, by doing so, keep them coming back.”

Tell A Story: “When I build a website, it is about telling a story, and the website must embody that story,” he says. “Have videos on your page, as it is another way to reach your client. Also, make sure that there are high-quality photo galleries and a portfolio section.”

Embrace Social Media: Jaffe says social media should be at the heart of a company’s Internet presence. “You must manage your site so that all social media pages directly lead to content that is already on your website,” he says. “You do not want your primary content to be on social media sites, but rather for these sites to draw traffic to your website.” Jaffe says social media often demands more attention than most people are aware.

“The more likes and shares you receive, the more potential clients you have,” he says. “Therefore, you shouldn’t be scared to hire somebody to take care of social media and provide content. It doesn’t mean you need someone full-time, but you must have someone who can do what you do not want to deal with.”

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