Maximize Your Marketability

Veteran recruiters weigh in on how to put your best foot forward.

We all need some sort of edge to remain hot commodities in the high-stakes, competitive arena that is the Westchester County business world. So, we checked in with three local HR experts, who shared some of their best tips on how to maximize your marketability to recruiters, en route to that C-suite dream job.

Richard Greenwald

Owner/president,Concorde Staffing Group, White Plains

â–   Make yourself an expert in your field. Participate in conversations in LinkedIn groups and message boards. Show you have knowledge in that industry. If possible, write or be written about online, so you can be “found.”

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â–   For people under 30, network like crazy, particularly with people you went to college with. Participate in conversations within your field, and work on educating yourself on the industry. 

â–   People over 55 should emphasize their knowledge and life experience versus that of someone fresh out of school. Show how that seasoning makes you a greater asset. 


Anju Kurian

Cofounder, Vermilion Talent, Rye

â–   Be more assertive and direct, without being  overbearing. I work with many women, and I find that women often have trouble asking for what they want and being very clear. From a recruiter’s perspective, you need clarity. 

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â–   Know your range in terms of salary. Do the research upfront, so you are prepared to have that conversation.

â–   LinkedIn is typically the first stop [for recruiters], so make sure you have a professional headshot. This is a great opportunity to showcase your personal brand, so your summary should reflect who you are and what you stand for. Don’t be afraid to be a little more personal.


Don Zinn

Partner, Jobplex, Inc., Tarrytown

â–   This is a great time to be a minority or female executive candidate. Companies are hungrily seeking diversity candidates, and women are in-demand — especially in fields like engineering and sales. Use it to your advantage. It helps to be willing to travel.

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â–   Be sure your LinkedIn profile is up-to-date and has the key messages about what you do and what [type of job] you would be looking for. It’s just as important as your résumé. Make sure your résumé is backed up with concrete facts and examples. Most résumés are full of features and never discuss benefits and results.


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