Photography by Magda Biernat
As a leading branding agency, Little Big Brands (LBB) knows the importance of making a statement. Their new office in downtown White Plains does just that. The 8,300 sq ft space (four times larger than their old one) manages to be splashy, fun, homey, slick, and innovative all at the same time — aptly indicative of the firm’s own approach to its packaging-design work and its company culture. Chief Creative Officer John Nunziato wanted the new space, completed in October 2016, to give the firm’s 19 full-time employees “a really open, free, good feeling coming to work every day.”
Because the company often hosts potluck employee celebrations (most recently, a Thanksgiving feast), a roomy and well-functioning kitchen space was key. High-end appliances, sleek Caesarstone counters, and a ceramic penny-tile backsplash make for a strong, modern look. A beer tap and a giant, see-through-door refrigerator (perfect for evaluating how their package designs look on beverage shelves) round out the offerings.
A working fireplace was Director of Client Services Pamela Long’s one request for the space. Long also selected the Mexican-sugar-skull wallpaper in this lounge area. (“I have a Day of the Dead obsession,” she jokes.) The room, which is tucked away from the rest of the office, gives employees a place to decompress and think or read quietly.
Instead of using a reception desk, the front-entrance area was left open and inviting — with shelving to display LBB’s various product and brand designs. Nunziato selected the warm horizontal wood to give a homey feel, and the “phone booth” was designed to look like a hiking scene; it even has a real log for sitting. (Nunziato partnered on the office project’s design with architect Amy Howell of Forge Group NYC.)
This casual meeting/work space is outfitted with walls of bleached oriented strand board, perfect for pinning up design concepts and other work. “We like being able to leave stuff up; we walk past it every day, sit with it, sleep with it, so we know if it works,” says Nunziato.
Not many offices boast a giant video wall. Having one allows LBB to show clients their packaging designs in a realistic setting — with stadium seating for better viewing. The LBB logo is cleverly enshrined on a moss wall, which has been preserved so that it won’t spoil (and it doesn’t need to be watered!).
Communal lunch is a daily ritual at LBB, made easy with this family-style custom wood table from Emmor Works in New Jersey. The bar-height seating is purposeful — according to Nunziato; it sparks conversation. This area also houses “the new-business gong,” a pair of wooden swings, and LBB’s unofficial mascot, a giant marlin.