With a lifelong passion for beauty, Alicia Grande founded Grande Cosmetics in 2008 as the first “functional cosmetics” makeup brand. Early in her beauty career, Alicia began her own radio show, “The Health Buzz,” on which she interviewed top beauty experts and doctors about trends and innovations. Those innovations are what inspired her next big beauty adventure, the founding of Grande Cosmetics and the highly coveted and award-winning product that started it all, GrandeLASH-MD Lash Enhancing Serum for longer, thicker looking lashes.
Today, Alicia is the CEO at the helm of Grande Cosmetics’ thriving, multimillion-dollar business that has expanded into multiple categories, including best-selling, beauty-enhancing formulas for the lashes, brows, lips, face, and hair. Since its inception, Grande Cosmetics has won over 50 beauty awards from leading publications. With broad availability at beauty retailers, Grande Cosmetics can be found at Sephora, Macy’s, ULTA Beauty, Salon Centric, Morphe, and Amazon in addition to beauty specialty stores and salons worldwide.