Blowout aficionados, time to rejoice: Drybar has finally come to Westchester. The new spot — the trendy hair chain’s 72nd location since launching some six years ago — opened today at One North Broadway in downtown White Plains. The cheery, ground-floor space features Drybar’s signature yellow-and-white color scheme, along with elegant touches like a white-tufted wall, Italian swivel chairs, and white marble bars equipped with charging stations. The vibe is fun and playful, with a stylish and friendly staff to match.
Our editor, Amy Partridge,sporting the Dirty Martini.
If you haven’t tried the blowout trend yet, here’s what to expect: you walk in with last night’s frizzed-out mess, then 45 minutes and $45 later, emerge with a straight hairdo of your choice. For me, it was the Dirty Martini, a tousled and textured look perfect for my thick, curly hair. Other menu options — they all play off the “bar” in Drybar — include the Cosmo (lots of loose curls), the Mai Tai (a messy, beachy ’do), the Straight Up (straight with a little body), the Southern Comfort (think lots of volume), and the Manhattan (sleek and smooth). According to my stylist, Michael, Drybar will also customize a look for any client. The flat $45 fee includes shampoo, and is the same regardless of hair length or texture. And, if you’re hooked after the first time, a monthly membership option called The Barfly is also available.
The salon also sells a cleverly packaged range of proprietary products, including bright yellow hair dryers and curling irons, as well as a fun line of shampoos, conditioners and styling products — all with witty names, like The Money Maker hairspray and The Velvet Hammer control cream — that keep with the chain’s tongue-in-cheek branding approach.
When we interviewed Drybar founder Ali Webb in August, she told us that White Plains was a “perfect new home for Drybar… a fantastic area that has tons to offer in the dining and retail space.” Given the central location and the large number of Westchesterites angling for perfect hair, we think she’s probably right.
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