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Last week, we talked about some of the new fall TV series—but this week I want to talk about the commercials.
Yes, I know—you probably use your DVR to skip them. But there’s one commercial in particular, played in the run-up to the premiere of The X Factor, that I want to focus on. The spot is for Pepsi, and it cycles through a bunch of old Pepsi commercials featuring musical megastars like Michael Jackson, Ray Charles, Britney Spears, Kanye West, and Mariah Carey. It ends with the tagline: “Where there’s Pepsi, there’s music.”
But the music that plays in the background isn’t by any of those artists. The song, “Tonight Is the Night,” is by Yonkers native Outasight. Watch the commercial—and listen to the song—here.
The point of the video is that, after featuring all of these musical stars in its commercials, Pepsi—which has its corporate HQ in Purchase—is on the hunt for the next one (which The X Factor will help determine). But the commercial itself is giving Outasight tons of exposure for his single—he doesn’t really need X Factor. Outasight signed to Warner Brothers Records in 2009, and released the Figure 8 EP in 2011. He also has a bunch of other mixtapes [http://en.wikipedia.org/wiki/Outasight#Mixtapes] already out.
If you’re interested, you can listen to the full-length version of “Tonight Is the Night” here. It’s not really a video, just a still photo with a musical track.
What’d you think? Let me know in the comments.