We Actually Don’t Hate This Kardashian Line

It was inevitable, really. With all the attention surrounding Kim’s pregnancy with tabloid-royal-in-training North West (including a whale of an outfit fail), not to mention Kourtney’s most recent bundle of joy, Penelope, the sisters Kardashian were bound to extend their apparel-designing, uh, talents (ability to hire professionals?) to baby-wear. 

Retailing at Babies “R” Us stores and online as of March 15, the very first Kardashian Kids collection, for girls up to 24 months old, features surprisingly sweet—dare I say, conservative?—patterns like butterflies and stars, plus, naturally, a (restrained, I swear) bit of leopard print and leatherette. Cute-but-practical pieces range from dresses (everyday and special occasion), jackets, bloomers, and two-piece sets to newborn onesies, snuggly caps, and soft printed blankets; priced extremely reasonably at $15 to $30 per.   

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Other details to coo over: delicate lace, pearl-embossed buttons, georgette appliqués, and playful tulle ruffles, mostly in serene neutrals and pastels with fashionable gold touches, like on a trendy pair of soft gold polka-dot leggings. “Since becoming a mom, I’ve been so inspired to create…perfect prints, heavenly fabrics for a baby’s skin and to bring fashion to the baby world that is affordable,” Kourtney’s said of the debut. 

Preview items from the Kollection below, and tell me: Will you be heading to Babies“R”Us in Scarsdale (one of select locations currently carrying the line) to score the little lady in your life something new?

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