Insights From Westchester’s Top Women in Media
Join Westchester Home Executive Editor Jenn Andrlik at Professional Women of Westchester’s next media panel on April 13. The event, which also features Anne Jordan Duffy from Westfair Communications, Jeanne Muchnick from the Daily Voice, and Nancy Ward from Verizon FiOS 1 News, will help you learn to think like a reporter and pitch your story to local press like a pro. The panel convenes at Ruth’s Chris Steakhouse in Tarrytown, from 6-8pm.
To register, visit: professionalwomenofwestchester.com/information/event-registration
Delivering on Digital
If you’re struggling with digital—or trying to take your digital efforts to the next level—don’t miss “Delivering a Great Digital Experience to Your Customers,” a workshop sponsored by the Service Corps of Retired Executives (SCORE) of Westchester on April 14, from 6 to 8:30 pm at TD Bank in Larchmont. This free workshop will explain: the role your website plays and what customers expect today; how social media is leveraged for customer service; the power of mobile design for email marketing; and how to plan your digital experience and implementation of these tools.
To register, visit: scorewestchester.com/workshops/delivering-great-digital-experience-customers/.
Business Plans 101
Learn the basics of creating a business plan at the upcoming “A Winning Business Plan,” workshop sponsored by the SCORE of Westchester. The event takes place on April 15 from 1 to 3 pm at SCORE Headquaters in White Plains. The workshop will explain: how to create a business plan; the elements of a successful plan; and important things to remember for you to grow your business and ways SCORE can help.
To register for this workshop, visit scorewestchester.com/workshops/winning-business-plan/
Take Your Business North
Are you interested in doing business with Orange County? If so, head to the Procurement Technical Assistance Center’s (PTAC) upcoming event, “How To Do Business With Orange County.” The event will be held on April 16 from 9 to 11:30 am at the Emergency Services Center in Goshen, NY. Participants will learn how to earn a contract with Orange County.
For information, contact Pauline Drakopulos, PTAC Assistant at (845) 735-7040; Paulined@redc.org.
Innovation Workshop
Ivy Eisenberg, White Plains resident and leading innovation consultant and founder of Our IdeaWorks, LLC, will host “Connect 2 Innovate 2 Grow,” an innovation workshop for business or organization leaders at Serendipity Labs in Rye. The event takes place on April 16 from 9 am to 4:30 pm. Eisenberg, an accomplished innovation process expert, market research consultant, and speaker, will provide tools and hands-on activities that help businesses grow and increase productivity—all presented in a clear, concise, and fun way.
Prices start at $199 per person. For tickets and/or additional details, visit connect2innovate2grow.eventbrite.com or contact endlessstaircasepr@gmail.com
Biz Council Panel: Economic Development
A new event from The Business Council of Westchester (BCW) will feature Westchester County Executive Robert P. Astorino leading a discussion on the county’s economic future with leading real estate, government, and business leaders. Entitled “Navigating Westchester: Threading the Needle for Economic Growth,” the event includes a power panel of the region’s thought leaders and decision makers who will discuss the ins and outs of growing Westchester’s economy and making smart and transformative changes to its downtowns, main streets, and urban centers. The event will be held from 8 to 9:30 am on April 28 at Tappan Hill Mansion in Tarrytown. Part of The BCW’s ongoing KeyBank Speaker Series, this breakfast event also features Yonkers Mayor Mike Spano, Harrison Mayor Ron Belmont, and Bronxville Mayor Mary Marvin, who will offer unique perspectives on economic development in their respective communities. They will be joined by: William Mooney III, director of Westchester’s Office of Economic Development; Marsha Gordon, president and CEO of The Business Council of Westchester; Robert Weisz, chairman and chief executive officer of RPW Group; and Tim Jones, partner and managing member of Robert Martin Company. Geoff Thompson, managing partner of Thompson & Bender, will moderate the panel discussion.
Tickets are $60 for members and $80 for future members. To learn more about the event or to reserve tickets, log onto westchesterny.org.
Power Up Your Marketing
There’s a new networking breakfast in town—from The Allied Professionals of the FPA Greater Hudson Valley Chapter, the Westchester Chapter of the New York State Society of CPAs, and the Westchester County Bar Association—designed to develop collaborative business connections for members. Its first breakfast forum, which will take place on April 28 from 7:30 to 9:30 am at Doral Arrowwood in Rye Brook, features an address from Stacey Cohen, president and CEO of Co-Communications, a full-service public relations and marketing firm with offices in Farmington, CT, Westchester, and midtown Manhattan. Cohen’s keynote, “Power Up Your Marketing: Cutting Through the Clutter,” will kick off a morning of conversation around actionable strategies and tactics for tackling PR and marketing. The presentation will highlight compliance issues in speaking with the media as well as more holistic approaches to PR and marketing. Some key takeaways will include: defining a cohesive brand, knowing one’s competition and clients, and the benefits of creating effective content and communications.
Registration is $35 for attendees. For more information and to register for the event, contact Amy Amodeo at (914) 273-0777 or rle@ecker-law.com.
