After decades in a multi-floor office in New Rochelle, this summer, Jägermeister relocated the headquarters of its U.S. division to some swanky new digs in a downtown White Plains high rise. After spending a few months carefully furnishing it with Jäger-branded items, the maker of the über-popular German herbal liqueur invited 914INC. and White Plains Mayor Tom Roach on an exclusive tour of their new space, which spans 30,000 square feet on a single floor.
One of the main reasons for the move was the desire to have their entire team of 55 employees on the same floor, to improve communication and camaraderie. The latter is also helped by a new lunch/social room with a dedicated bar, where the latest Jäger-based cocktail creations are sampled and Jäger is dispensed through the latest models of its cooling machines.
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The lease for the new space was signed last December, giving a very tight timeframe for the contractors and construction crews to complete their work — which also included a state-of-the-art conference room to communicate with Jäger HQ in Germany, and a game area, with a Jäger-branded disco ball and what at least appears to be the world’s largest game of Connect Four.
If the Jägermeister staff seems to be in a great mood, it isn’t just because Jäger is served on the premises — their new neighbor upstairs is Godiva (yes, as in the chocolate maker). Jägermeister, Godiva, a disco ball, and Connect Four — what more does one need to make the workday any better?
To learn more about Jägermeister’s new White Plains office, stay tuned for our story in the Q1/Spring issue of 914INC.