White Plains Hospital Opens Medical/Wellness Center in Armonk
White Plains Hospital is now offering urgent care. Earlier this week, the hospital opened its urgent care center in Armonk, NY, making it the first hospital in Westchester County to own and operate an urgent care center. The 24,000-square-foot facility, officially called White Plains Hospital Medical and Wellness, also offers primary care and other services, including pediatrics, obstetrics/gynecology, endocrinology, and specialty surgical consultations, as well as laboratory services and a physical therapy space. It also has a diagnostic imaging center (with 3D mammography, CT, MRI), which stays open as late as the urgent care clinic does—11pm on weekdays, and 9pm on weekends. The clinic is overseen by the director of the hospital’s emergency department, Rafael Torres, MD. The Hospital marked the occasion with an open house for the community and ribbon cutting ceremony attended by regional business leaders and elected officials. “We have been a trusted provider of quality health services for residents of northern Westchester for years,” White Plains Hospital President and CEO Susan Fox said, “and we are pleased to now make many of those exceptional services available closer to home for this community.”
Starwood Hotels, Formerly of Westchester, Acquired By Marriott International
Starwood Hotels & Resorts Worldwide, which traded in its Westchester location for headquarters in Stamford, CT, a few years ago, yesterday announced its definitive merger agreement with Marriott International—the $12.2 billion deal will create the world’s largest hotel company. According to the press release issued, the transaction combines Starwood’s leading lifestyle brands and international footprint with Marriott’s strong presence in the luxury and select service tiers
as well as the convention and resort segment, creating a more comprehensive portfolio. The combined company will have 1.1 million rooms in more than 5,500 hotels in more than 100 countries.
Pictured, from left, Robert Cerminaro of First Niagara Bank; BCW President and CEO Marsha Gordon; NewYork-Presbyterian Executive Vice President and COO Dr. Laura Forese and BCW Chairman Anthony Justic
Dr. Laura Forese of NewYork-Presbyterian Offers Insights on Healthcare Leadership
More than 100 business and healthcare professionals were on hand earlier this month to hear Laura L. Forese, MD, MPH, Executive Vice President and Chief Operating Officer of NewYork-Presbyterian, discuss healthcare leadership in Westchester at The Business Council of Westchester’s First Niagara Leadership Conversations program. During a 45-minute interview led by BCW President and CEO Marsha Gordon, Dr. Forese spoke of NewYork-Presbyterian’s expansion in the county and the importance of bringing world-class healthcare to Westchester. (NewYork-Presbyterian recently added two community hospitals in Westchester, NewYork-Presbyterian/Hudson Valley Hospital in Cortlandt Manor and NewYork-Presbyterian/Lawrence Hospital in Bronxville.) Citing Westchester’s wealth of resources and its patients’ demand for high quality and compassionate healthcare, Dr. Forese affirmed the hospital network’s commitment to the county. “There are so many resources here. It’s an opportunity for us to partner where many of our patients live and work. It’s an area where you have wonderful partnerships and resources in technology and education,” she said. Dr. Forese also emphasized the importance of a personal touch in engaging with patients and inspiring confidence and trust among consumers. “The culture of the organization is not the bricks and mortar. It’s the people working there. You need people who are comfortable with technology at all levels, but if patients don’t feel like we’re connecting with them, they’ll leave. Many people we hire come from the hospitality industry, because they understand that we need to make that connection,” she said.
Cross County Shopping Center Rolls Out New Branding and Events
Cross County Shopping Center is rolling out a new branding and marketing campaign to highlight its new retailers, and free year-round signature events including a new Holiday Parade, Tree Lighting & Fireworks Display—it kicks off the holiday season on November 20, with a parade of marching bands, holiday characters and Santa strolling down the main roads of the shopping center. “This [new branding] campaign is designed to capture the personality of Cross County Shopping Center, while also celebrating the identity of our shoppers,” said Liz Pollack, Senior Marketing Manager, Cross County Shopping Center. The campaign includes a series of advertisements that are vibrant in color and highlight the shopping center’s retailers and amenities. A survey has also been created for its consumers so that shoppers can celebrate their shopping style and experiences. The survey questions will be available online and via the shopping center’s social media channels: Facebook, Twitter and Instagram. The shopping center is also upgrading to LED lights in its parking lots and underground tunnel, adding 363 light fixtures throughout the property as part of a sustainability initiative. With these new enhancements, the shopping center will save 33,724 kilowatts of energy per year. This project is scheduled to be completed in early December. It has also announced a slate of newe retailers including Michael Kors, Skechers, Sunglass Hut, Noodles & Company, Burrata Pizza and Jamba Juice.
The team from Yonkers Montessori Academy.
Morgan Stanley Hosts Youth Business Skills Case Study Competition
For the third year in a row, Morgan Stanley has teamed up with the African-American Men of Westchester (AAMW) to present the Youth Business Skills Case Study Competition. The event, which took place at the firm’s Purchase campus on November 13, brought together local high school juniors and seniors to hone their problem solving and business analytical skills. “The Business Skills Case Study Competition is designed to present high school students with real life problems that businesses face daily,” said Luvaghn Brown, co-chairman of the event. “Business school case studies present the student teams with topical problems, such as copyright infringement, social responsibility, human resource management and environmental issues. Working in a corporate setting to solve the case fosters collaboration and teamwork.” Approximately 150 students from 18 schools competed for three prizes, awarded for the best presentations on “Hydrofruit, Inc.: Ripe for Harvest or Rotten Tomato?” a case study from The University of Virginia Darden School of Business. Ardsley High School won the competition, followed by two Yonkers schools (Yonkers Montessori in 2nd place and Saunders Trade and Technical School in 3rd ).
Mount Kisco Medical Group Rebranding To CareMount Medical
As of February 2016, Mount Kisco Medical Group (MKMG) will change its name to CareMount Medical. The new brand will reflect the group’s growth, which now comprises more than 500 physicians and expert health partners in over 40 locations throughout the Hudson Valley, while honoring its 70-year history. “Thanks to the MKMG team’s great work over the decades, we’ve become a community practice with a regional presence and a national reputation,” said Scott D. Hayworth, MD, President and CEO of MKMG. “The CareMount name reflects this growth, while honoring our origins and expressing our mission: to provide our patients with the highest standard of care, with the convenience and comfort of being close to home.”
While the new CareMount Medical name and visual graphics will be unveiled in February, preparation for the new brand identity is already beginning across the organization. Dr. Hayworth highlighted this initiative will not change any of the services offered to patients.