Can’t get the Jaws score out of your head? Makes sense: Shark Week—Discovery Channel’s beloved programming tradition and the longest-running primetime series on TV (who knew?)—starts August 10. To celebrate this most wonderful time of the year, and shed light on shark-finning, the practice of killing the wild things for their fins and discarding the other 95 percent of their bodies, LUSH Fresh Handmade Cosmetics introduces their limited-edition Shark Fin Soap on July 30.
With a playful paper fin to make shark-lovers of all ages smile, the soap’s vegan, cruelty-free ingredients include skin-softening seaweed, cleansing sea salt, and lime and lavender. Through August 16, LUSH is donating 100 percent of its $5.95 sale price to United Conservationists in support of their FinFree movement. Join in by signing petitions calling for a complete ban on the shark-fin trade.