Rothmans Reinvents Itself in Westchester

Owner of famed mens clothier’s Bronxville outpost discusses the brand’s strategy

Those 1990s trends of jean jackets, chokers, and flared pants are all surprisingly back in vogue, as it seems that nothing ever really goes out of style completely. The same goes for the iconic menswear brand Rothmans, which remains one of the region’s top spots for dapper duds. The renowned clothing store, with a flagship location in Manhattan’s Union Square and a Scarsdale location open since 2003, has just expanded—with a new concept.

Ken Giddon, grandson of founder Harry Rothman and a former currency trader, has reinvented his family’s name by creating a new Bronxville store at 60 Pondfield Road christened harry: A Rothmans Project, offering casual men’s clothing, sportswear, shoes, and accessories. With men’s fashion boutiques having a moment here in the county, this new venture is well-timed.

The Bronxville location hosted its official grand opening earlier this week. Stocked with BXV T-shirts (custom made in Iowa) and Mets, Jets, and Giants paraphernalia, the store is specifically designed for local clientele. The items carried are “some of what we love and some is what the community is looking for,” says Giddon.

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The Rothman’s name was once synonymous with discounted designer suits, but this new concept store seeks to sell “hip clothes for regular guys,” Giddon differentiates. Along with his brother, Jim Giddon, Ken visits trade shows around the county to curate a unique collection. Men can dress themselves from head to toe in pieces from harry: A Rothmans Project. Everything from jeans, to cufflinks, zip-up hoodies, to sports coats, and socks and backpacks line the 1,000 square foot space.

The price point varies from $35 for a T-shirt to a few hundred dollars for chic outwear pieces. Brands include Hershel, Ted Baker, Cole Haan, Save the Duck, and Nifty Genius, among many more.

Giddon, a Westchester resident, recognizes that “men are more interested in clothes than they used to be” and surmises that anyone who likes apparel or wants to feel better about what they’re wearing is an ideal customer.

In this age of convenience, Giddon understands that buyers have a wide range of options when purchasing clothes—from online retailers to multi-store malls. However, this also means sifting through countless brands and styles to find the best value. At harry: A Rothmans Project, Giddon says they “out-curate and out-source the competition,” and handpick the “best of the best,” so you don’t have to.

 

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