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This Westchester Woman Co-Designed an App for Self-Confidence

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Marigold is a coaching app cofounded by a Westchester entrepreneur that offers inspiration and confidence through talks on a wide variety of topics.

Marigold cofounders Sarah Stefanski and Jennifer Greenberg. Photo courtesy of Marigold

Take a cue from the marigold flower: Stand tall and blossom. Dobbs Ferry resident Sarah Stefanski and NYC resident Jennifer Greenberg took inspiration from the sunny flower when naming their confidence-coaching application, Marigold, geared toward coaching women in all aspects of life.

Stefanski and Greenberg, who met while working at MTV years ago, realized both in their professional and personal circles that many struggle with confidence and self-assurance. Stefanski noticed this as the proprietor of her former Dobbs Ferry fashion boutique, PopShop Style, which she owned for five years before it closed in 2018.

“We felt like there was a need for something that was accessible to all women, to help them build confidence in different areas of their lives,” Stefanski explains.

Marigold is a subscription-based, goal-oriented app for Apple that is dedicated to helping women build self-confidence. Neither Stefanski nor Greenberg had launched an app before, so they worked with a designer, developer, and audio mixer. Launched last September, the app features 350-plus audio sessions, each 5- to 10-minutes long. Roughly 40 expert coaches offer talks on a wide range of topics, like personal growth, career, relationships, health and wellness, and finance. Pricing for the app is $7.99 per month or $39.99 per year.

“We had a girl email us that she was going to ask for a promotion at work, and then she followed up to let us know she got the promotion,” says Greenberg. “We just want to empower women and help them feel good about themselves.”