Get This Season’s Hottest Makeup Look With a Local Cosmetics Line

Alexa Persico Brighten Me Baby Highlighter palette.
Photo by Jessica Drummond

Summer 2020 makeup looks include thick swipes of white eyeliner, an abundance of glitter, and eyeshadow in a rainbow of hues (yellow, cobalt blue, and even an entire sherbet palette). A super-wearable trend that dominated runways is high shine: glossy lips and a subtle glow.

Westchester-based cosmetics company Alexa Persico can help you achieve this coveted radiant appearance. The Lip Velour Gloss, the company’s first product and consistent bestseller, is a nonsticky, high-shine lip gloss that offers a weightless feel. Scarsdale native Persico created the signature product nearly a decade ago, after struggling to find a brand that offered something similar for her clients who lamented that products on the market at the time were too sticky.

Alexa Persico displaying the palette. Photo courtesy of Alexa Persico Cosmetics

“My customers loved that they could apply my lip gloss without having the tacky feel. I’m super proud of it,” explains Persico. It took her a year to find a manufacturer to create her product line, since, she says, most laboratories test their products on animals, a practice she is opposed to. To attain that overall soft glow, Persico’s Brighten Me Baby highlighter palette of three colors, made for different skin tones, is a go-to. Flattering in bright light — including flash photography — it’s understandably a celebrity favorite. Mario Dedivanovic (Kim Kardashian West’s makeup artist) is among the palette’s fans, Persico notes.

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Alexa Persico Lip Velour Gloss. Photo by Jessica Drummond

The cosmetic line, created in 2012 by then-17-year-old Persico, has since skyrocketed in fame. Starting with just nine lipsticks and nine Lip Velour glosses, the business now includes more than 40 products, including eye and lip primer, HD pigments (radiant shadows), and concealer. Country-pop superstar Jessie James Decker has partnered with the brand to offer her own oft-sold-out eponymous line, including an eye shadow palette, lip kit, bronzing palette, and a recently launched fragrance. The brand is available at Forever 21 and through its e-commerce site,

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