From posters on subway walls to ad campaigns splashed across buses and billboards on every corner, businesses everywhere are vying for consumers’ attention. To break through, brands must employ innovative marketing techniques to capture attention. That’s where InspiriaMedia Group comes in.
The high-growth Westchester marketing agency—which specializes in media planning, buying outdoor advertising, and delivering inbound marketing strategies—has helped its many local and national clients better understand their target markets and formulate strategies to accomplish specific marketing goals.
“More than ever, consumers today like to do research before buying. They like education and choices. Inbound marketing addresses that by providing content in context,” says cofounder and CMO Nick Simard.
Simard and cofounder Ronnie Ram were colleagues who decided to buy a small portfolio of advertising magazines. This purchase led them to the advertising field and, ultimately, their launch of InspiriaMedia in 2007. For the first six months, their cars were their office space. Since then, the business has moved to a spacious location in White Plains and employs a staff of 15. The company’s revenue has increased 485 percent, from $600,000 in 2010 to $3.5 million in 2015, earning the company a spot on the prestigious Inc 5000 list in 2014 and 2015.
In addition to their specialized focus, Ram and Simard credit their success to adaptability. In this ever-changing market, Ram says, “If you don’t quickly adapt to the needs of the clients, you’ll never survive.”