What better way to start off the morning than by heading to a sneak peak of the new Fine Fragrance Collection for CVS Pharmacy’s best-selling Essence of Beauty line, re-launching this month?
George Coleman, vice president of retail merchandising for CVS, spoke at the preview event earlier this summer, explaining it has been a two-year process to perfect this refreshed—and refreshing—family of body products featuring new scents Forever Paris, Secret Woods, In the Tropics and Wind Kissed.
Believing that feeling your best and looking your best are tightly interwoven, the drugstore retailer is reintroducing the Fine Fragrance Collection after extensive research towards understanding what women are looking for in their beauty buys.
One of the main benefits of the Essence of Beauty line is that it offers a variety of products such as lotions, shower gels, and body mists, so each woman feels and smells her best, even if she prefers a lighter mode of personal fragrance than traditional sprays.
Plus, since this is an in-house line, it’s affordable—like less-than-$10 affordable. When was the last time you were able to say that about a perfume purchase?