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How Brainstorming Sessions Can Produce Key Results


If innovation and problem solving are at the heart of any successful business, then no enterprise can do without creativity. Sadly, looking for new ideas usually devolves into one of those dreaded brainstorming sessions where people sit in awkward silence until the CEO just decides to stick with the old way. It’s not much brain—and a lot of time-wasting storm. Fortunately, you can do better. We asked a bunch of expert brainstormers—some of them from sectors that might surprise—to give us their top suggestions for coming up with new ideas.