If innovation and problem solving are at the heart of any successful business, then no enterprise can do without creativity. Sadly, looking for new ideas usually devolves into one of those dreaded brainstorming sessions where people sit in awkward silence until the CEO just decides to stick with the old way. It’s not much brain—and a lot of time-wasting storm. Fortunately, you can do better. We asked a bunch of expert brainstormers—some of them from sectors that might surprise—to give us their top suggestions for coming up with new ideas.
“There’s a reason people get their best ideas in the shower: The key to innovation is getting yourself in a zone where you are truly relaxed. So think office-antithesis. Get away from your desk. Even better, get out of the office. No editing. No judging. Crazy is good. Write it all down; evaluate later. Drink more coffee. Laugh. Be inclusive. Flex and build your creative muscle daily. Enjoy the creative high, and, yes, it’s addicting.”
“We have a tendency to guard initial ideas, keeping them on paper only to find out much later that they do not work. As you test out an idea in a very raw form, it’s amazing what you will learn and how it will evolve into new ideas. Remember: Sometimes you just have to walk away, admit you’re stuck, and put the question deep in the subconscious of your brain. It’s funny how the solution pops into your mind when you least expect it.”
“As event planners, we are always brainstorming new ideas for our clients. I like to light a scented candle, as it creates a relaxing environment. For offsite brainstorming meetings, I always host them at a fun, trendy restaurant along with some nice glasses of wine to help everyone unwind. It’s a
no-brainer—we always come up with some
great stuff!”
“One of our favorite ways to
brainstorm with clients is to ask everyone to write their ideas down on Post-Its rather than calling out randomly. Then everyone puts their ideas up on the whiteboard or wall. No names on the Post-Its—just the ideas. This helps create an environment where people are less concerned about having their ideas judged and where quieter people—who often have great ideas that get washed out by the louder voices—can ‘speak up.’”
“I’m always sure to reiterate that
all ideas are good ideas. It’s important that everyone feels very comfortable so that they’re more likely to contribute their thoughts.”