If you happened to tune in to Cement Heads on A&E Tuesday night, you may have noticed some heavy New York accents and possibly a familiar location or two. You may have even thought you were watching a show taking place in Westchester—and you were absolutely right.
The show—the latest in a series of television series and movies filmed in the county—follows the daily trials and tribulations of WJL Equities, a family-owned construction business based in Eastchester. It hones in on the chaos that consumes the lives of Billy and Danielle Lougheed along with their colorful supporting cast of employees, though none of them appear well versed in the realm of reality television. The characters openly interact with camera crewmembers throughout the show, shouting famously dramatic lines like “All this job is, is stress!” and even inviting them in for family dinners. Yet, deeper plotlines develop when tempers flare and family relationships are tested. All in all, it makes the construction business seem a whole lot more entertaining than one could ever imagine.
And even if the employees of WJL Equities don’t make it big as reality stars, they still have a pretty solid business to fall back on.
Originally founded in 1997, the company generates a monthly payroll of over $1 million, completing several projects around New York every year. It utilizes a small, tight-knit group of employees to ensure optimal efficiency (even though the show reveals that it’s not always smooth sailing). They specialize in surfacing and paving, and they may very well see an increase in business due to their newfound publicity.
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