Before blowout bars were all the rage, stylist Alli Webb had a vision: “No cuts. No color. Just blowouts.” So, in 2010, she founded the first Drybar in Brentwood, CA, and almost single-handedly created a mini-industry.
Today, Drybar, whose bright-yellow logo has become virtually ubiquitous, has more than 70 locations, now including its first Westchester shop in White Plains. “We’ve had such loyal clients in our New York City shops,” says Webb, “and we knew that White Plains was the perfect next location.”
At the 1,768 sq ft, 11-chair shop, Westchester residents are finding out what all the hoopla is about. “We are quite different from a traditional salon,” says Webb, noting that Drybar is “set up like a bar, where women can relax, and enjoy a romantic comedy on our TVs.” All blowouts cost $45, generally last from two to four days, and are all whimsically named after cocktails (the “Dirty Martini” offers a tousled look, while the “Manhattan” is smooth and sleek). What about guys? “We have some amazing male clients,” says Webb. “They love a good blowout, too!”