Don’t ask Robin Colner to reveal the social-media site she likes best. “That’s like picking your favorite child,” says the founder of DigiStar Media, a Harrison-based digital and social-media marketing agency that helps businesses and professionals generate leads and sales using social media.
Armed with her Wharton MBA, Colner launched her firm in 2010, after noticing that many business owners and professionals needed help creating and implementing effective social-
media marketing strategies.
Her fast-growing company now serves more than 50 clients in fields including e-commerce, financial planning, law, retail, hospitality, and community service. Among them is global real estate firm Houlihan Lawrence, based in Rye Brook. She provides individual training that is available to its more than 1,200 agents.
A veteran marketer, Colner in her earlier career brought new products to market for financial-services firms like American Express, at which she invented an innovative consumer-
Three years ago, Colner launched the Digital and Social Media Professional Certificate Program at Fordham University’s School of Professional and Continuing Studies to close the digital-skills gap among professionals in the county. “It is critical in this job market to do social media very well
and have a balance of skills,” she says.