Matchy-matchy is over. So are bridesmaid dresses that look like prom dresses from the ’80s. Bridesmaids have more options — pretty and sophisticated — than ever, with an endless array of colors, fabrics, and styles to choose from. Two of the biggest trends? Build-your-own look and dress rentals.
At BHLDN, sister brand to Anthropologie, the biggest trend is luxe bohemian — think intricate detailing, embroidery, and heavy beading, with soft, pretty accessories. The company has launched a new “Build Your Own Look” tool for bridesmaids. A scrolling screen on the website lets the user mix and match tops and skirts, see how they’ll look together, then choose from a range of colors.
BHLDN (888) 942-4536
Being a bridesmaid is expensive. And though bridesmaid dresses have gotten more glamorous (sequins, metallics, sophisticated silhouettes and fabrics), glamour comes at a price. A popular solution? Bridesmaid dress rentals! Vow To Be Chic is an innovative digital platform that makes wearing a gorgeous gown easy and affordable. Choose from hundreds of designer dresses and your choice will be delivered in two sizes two weeks before the wedding. You can even chat online with a style consultant. All styles can be rented for less than $95, plus $9.95 shipping and $5 insurance. After the wedding, simply return your dress (a prepaid return label and packaging is included in the charge).
Vow To Be Chic (800) wear-vow