Build Your Business Strategy With These 3 Local Books

Looking to brush up your business acumen? These three books, by authors with Westchester ties, promise to give you a leg up on the competition.

Adversity to Advantage: How to Overcome Bullying & Find Entrepreneurial Success

By Randy Ginsburg

In this book, 23-year-old Randy Ginsburg of Chappaqua tackles the subject of successful entrepreneurship from a unique perspective: through the eyes of those who had been bullied in adolescence. Recounting numerous stories and citing several clinical studies (including at least one that claims 47% of bullying victims report a positive effect on their adult lives) and experts in the field, Ginsburg uses his “INVENT Framework” to help inspire others to navigate a pathway to success despite the dark backdrop of an American adolescent epidemic.
222 pages (pbk), New Degree Press (2019)

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The Communication Habit: Strategies That Set You Apart and Leave a Lasting Impression

By Laura Joan Katen

President of the Harrison-based, WBE-certified, professional-development training company Katen Consulting, this communications guru from Carnegie Mellon advises that it takes seven seconds or less to make a first impression. The goal, then, is to make a positive and lasting one through techniques such as speaking someone else’s “language,” nonverbal messaging, impactful listening, and the art of confident (but not arrogant) self-promotion. Chock-full of real-life success stories, the book includes exercises and questions that will help the reader conduct accurate and utilitarian self-assessments that catalyze professional growth and development.
273 pages (pbk), McGraw-Hill (2020)

#Embrace the Pace: The 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship

By Matt Rizzetta

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When former DirectTV and PepsiCo International CEO Michael D. White calls you “an innovative young entrepreneur who has built something from scratch,” your career as a biz-book author is off to a flying start. That thing from scratch, btw, is N6A, which in 10 years has become (per Observer) one of the 50 most powerful PR firms in the U.S. An Iona College alumnus and former Golden Gloves boxer from Westchester, Rizzetta translates this meteoric success into a list of best lessons learned about entrepreneurship, with practical stories as easy to digest as a great PR campaign.
234 pages (hrd/pbk); BookBaby (2020)

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