Big Lashes, Tiny Price


The new Colossal Mascara by Maybelline promises nine times the volume of regular mascara in one coat. Does it deliver? Professional makeup artist Jill K. Imbrogno ( is a true believer. “Hold the brush as close to your lash line as possible, look in opposite direction and wiggle the brush, rather than sweeping from lash to tip for huge lush lashes,” she says. Imbrogno also suggests you start with a lash primer (she likes Mac Lash Prep and Prime, $10 at Nordstrom) and don’t let the mascara dry between coats.

Available in brown and black. Be forewarned: this new offering is extremely popular; if you find, snap it up (look for buy-one-get-one-free offers). About $6 at mass retailers everywhere.

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