This White Plains Jewelry Store Is Channeling Taylor Swift

A Westchester-based jewelry company released a line of friendship bracelets inspired by the Taylor Swift phenomenon. 

For anyone who has ever been to camp or had a childhood bestie, the concept of a friendship bracelet is not foreign or new. However, there is no power on this Earth that quite matches the gravitational pull of Taylor Swift. Capitalizing on the popular trend found across her Eras Tour, White Plains-based jewelry company Ritani Fine Jewelry is putting its own spin on the accessories.

“It is such a cute bracelet. I know it’s trending now, but friendship bracelets have been shared in every classroom for centuries,” explains Vice President Ria Papasifakis. “Our take on it is an affordable, elevated style that brings back that nostalgia and reminds you of the importance of your friends.”


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While you’ll notice some tongue-in-cheek nods to Swift in the charms (like the snake, to get us ready for Reputation (Taylor’s Version) hopefully coming soon!), the bracelets or necklaces are entirely customizable.

“We have beautiful dainty chains like the satellite, mini paperclip, heart link, and mirror. You can choose up to five charms to add on. They range from initials, birthstones, symbols,” says Papasifakis. For jewelry enthusiasts or those who just want to wear their hearts on their sleeves, it’s a great way to express your style while still being something so deeply personal.


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Available with a range of price points and metals, the Ritani charm bracelet is an easy layup for that difficult-to-shop-for person you’re usually left scratching your head about (bonus points if they’re a major Swiftie, too). And if you’re holding out for what styles may be coming down the pipeline, Papasifakis says the brand is forever working on designs. “We are continuously adding more. It’s so simple! And the end result is beautiful and meaningful.” To quote T-Swift, “make the friendship bracelets, take the moment and taste it,” and this moment is perfect for crafting memories that the wearer can keep on them always. Now that’s the kind of friendship bracelet Taylor would co-sign.


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