Like its owner, Daniela Chiazzese, this 12-chair salon is full of personality. Hot-pink damask wallpaper, metallic silver-and-white striped walls, and crystal chandeliers make you feel like you just stepped into your best friend’s flashy apartment.
“One of our specialties is braiding,” says Chiazzese. “Certain styles, like the waterfall, are very trendy right now now.”
A featured cut at Pure is the sophisticated, and surprisingly low-maintenance lob. “We use the slithering technique to make hair more sleek and manageable,” says Chiazzese.
Chiazzese and her team are masters at examining lackluster color and recommending exactly the right shade to freshen things up. They even mix and create colors themselves, resulting in appealingly crazy hues.
Colorist/stylist Stacey specializes in ethnic hair-braiding, styling and conditioning treatments. She and some of the other stylists are also certified in the SoCap extensions fusion technique and placement of their keratin-tipped hair extensions.
Clients can earn points on a Pure Salon Club Card for the services they receive. Points can be redeemed for discounts or free services. No charge for Locks of Love clients. And, Pure throws themed shopping, Botox, and glamour parties with free food and drinks during business hours. (There’s no charge to attend, but guests pay vendors for services and products.)
The salon will soon be bringing back its eyelash extension service, Chiazzese says.
Women’s haircuts from $47; men’s haircuts from $35; girls under 12 from $35; blow-dry from $35. Single-process color starts at $68; full-foil/balayage from $120; partial foil/balayage from $90; men’s color starts at $70.