Jewelry is an ancient art form, but D’Errico Jewelry in Scarsdale and Mount Kisco is making the old new again with their use of technology. While the retail industry generally is struggling, Richard and Salvatore D’Errico have found effective and innovative ways to continue selling jewelry after three decades in business.
A 3D rendering of a diamond engagement ring
“You know a cannoli is good from the second you taste it. Bread, cookies, cake — you can tell the quality from the touch, taste and smell. It’s very transparent,” explains Salvatore. “We took the same kind of transparency to our jewelry business. It’s a very conscious part of our brand. We don’t just fix jewelry. We provide ‘while you wait’ repair service. We let you watch as we fix them.” These techniques of embracing the consumer’s desire for immediate gratification and exploring the more interactive elements of the jewelry industry are part of why D’Errico continues to thrive today.
A ring mold made by a 3D Printer.
Another piece of their secret to 30 years of success? Their unique storefront on Central Park Avenue in Scarsdale. The building was constructed as a log cabin to stand out from neighboring businesses. “If you look at some of the great companies of the 21st century, you’ll see the extraordinary way that they use real estate to reinforce their brand,” notes Salvatore. “Just walk into an Apple Store. It’s an incredible and different experience.”
The integration of cutting-edge technology is also a central tenet of the company. They are early adopters of 3D printing, for example. D’Errico has strived to incorporate this piece of technology into the customer’s experience. The 3D printer, which is used to create a range of elements including clasps and replacement parts, sits in full view of D’Errico’s customers.
The company also embraces less specialized technology, in the form of social media. “Social media is a great example of this,” explains Richard. “For younger people, social media is like air. They live and breathe it. So train them in the technology, and have them get out there and help you win.” D’Errico’s way of embracing the times and continued focus on providing an experience for their customers has helped them reach 30 years of success.
