A Seven-Minute Face Lift at NTNY The Salon in Briafcliff Manor, NY

My mom always warned me: “Stop making that face or it’ll freeze that way.” She would have loved the karmic justice of the “7-Minute Miracle Lift” for which you pay $95 for a product to do just that—it temporarily immobilizes your face. Since I always listen to my mom, I had a friend (guinea pig?) try this out. Her story:

“Terri Beida, the woman who operates the day spa side of NTNY The Salon (549 N State Rd, Briarcliff Manor, 914-923-1300; www.ntnythesalon.com), painted one side of my face with a mysterious blend of ‘organic essential oils’ and other ingredients and promised that I’d see an immediate difference between the treated and untreated sides. She told me not to talk or make any facial movements for seven minutes while the stuff set up. I was skeptical—for about two minutes. That’s about how long it took for me to start feeling this weird pulling, tightening sensation on one side of my face.

When I looked in the mirror, there was a dramatic difference between the treated and untreated sides. While I don’t have loose, hanging skin [I’m forty-three], the treated side was considerably more taut and what lines and creases I do have were either gone or noticeably softer. The only problem was that I couldn’t move my face very easily. You know that feeling you get when you stuff yourself into jeans that have shrunk in the dryer? Well, like that, but on your face. I tried smiling and found it far easier to just
maintain an impassive, neutral expression: instant Nicole Kidman! ’So, how long does this last?’ I murmured through closed lips. ‘Nine hours.’ Um, hooray?

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“If I were posing for photos or going somewhere where no one was going to talk to me [hmm, that’s more common than I like to admit], this would be on my must-do list. But I just can’t see using this on a daily basis. It might be the world’s best under-eye treatment, however. I could definitely see using it there. But if my eyes were going to be frozen in my sockets, I’d want someone else to drive.”

For more info, visit www.7minutelift.com.

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