Though unavailable to film the music video, the studio version of “So Yonkers” additionally features a verse by Yonkers artist Zeeky.
“I wanted to get artists that weren’t noticed that much for being artists, because I knew that this would bring their exposure way up,” says Cash. “These artists are genuine. I know them personally and I have genuine relationships with them, and I wanted to help.”
The desire to showcase Yonkers’ diversity — both in terms of talent and its varied neighborhoods — was a leading impulse for everyone involved in the project. “There’s so much talent here. Just building each other up instead of tearing each other down, that’s what’s gonna get us up there,” Lady Slim says.
“My thing was showcasing not just Yonkers but exactly where I’m from in Yonkers, you know?” adds Keem. “We’re all from different sides of town out here in Yonkers: You’ve got Jaewon from Warburton, Cash B from the South Side, Lady Slim … all different parts, and if we can come together so can y’all. All that matters is something good can come out of it.”
“Keem is from technically the North Side, being from Schlobohm. Everybody else is really from the South Side of Yonkers or the Central part of Yonkers,” Jaewon says. Our part doesn’t get much recognition. We don’t got too many artists on the North Side of Yonkers.”
Jaewon has a unique perspective, having grown up on both Yonkers’ South Side and North Side. He is also a second-generation Yonkers native artist — his father, Jadakiss, is a huge star in his own right and is quite popular in the city for bringing Juices For Life, his healthy juice bar collab with Styles P, to Yonkers in 2014.
“I feel like it comes naturally, I think that’s why it’s easy for me to do my verse: It was just truth,” he says. “Speak the truth, don’t exaggerate, don’t shy away, because it would’ve been easy for me to say anything about all of Yonkers.”
I knew what this would do,” Cash says. “We would mesh together so perfect. The stories that we have, we’re all unique in our own way, have our own way of doing music.”
“The city is filled with talent from all angles, whether it’s sports, music, videography, entertainment, dancing, there’s tons of talent in Yonkers but it’s just not noticed. I want to open that door til everyone’s paying attention to Yonkers, so that everyone who’s talented can start exposing their talent and getting them the views. We definitely have the talent; we just have to get that door open and then it’s on from there.