Diner Brew Co., Mount Vernon’s first cidery, opened in late summer 2017, and has since grown to be found at retail outlets, such as Half Time and DeCicco & Sons, and a few restaurants in the county. Owner and brewer Chris Sheldon has now expanded, opening a taproom in downtown New Rochelle.
The new location represents a return to Sheldon’s hometown and the launch of the next chapter for Diner Brew Co.
“I’ve been doing this for about 10 years now,” says Sheldon, whose first fermentation was helping a college roommate make beer, which sparked his interest in cider-making. “I love brewing beer, but my predominant passion is hard cider.”
The taproom, Diner Brew Co.’s first retail space, took over a location which was formerly a hair salon. The aesthetic mixes elements from the former tenant, like the tin ceiling, with design features that give a nod to New Rochelle’s diner culture, like the bar, stools along the wall, and aluminium-banded counters.
“[Diners] always felt like very warm, accepting, non-exclusive environments,” says Sheldon. “I especially loved The Mirage [in New Rochelle]. It felt like a piece of Americana and had the feel I tried to build out with this taproom.”
In addition to Diner Brew Co. cider on draft, canned ciders are for sale at the taproom. A selection of brews are available on tap, too, including Forever Crispy, a collab with Yonkers Brewing Co., and selections from White Plains’ Wolf & Warrior and Decadent Ales in Mamaroneck. A wine and spirits list is heavy on NYS producers and products, such as Toma Bloody Mary mix out of New Rochelle and Gristmill Distillers Black Fly Bourbon from Upstate.
While food isn’t offered, visitors can order from one of the many options nearby, including The Wooden Spoon a few doors down, Little Mexican Café on Main Street, or even delivery from Pizzeria La Rosa.
Diner Brew Co.
40 Division St
New Rochelle
914.439.2497
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