Digital Marketing and Community Engagement Manager Thompson & Bender If you ran in the Yonkers Marathon last year, Karina Yücel may have played a part in getting you there. The social media strategist was integral to the campaign run by her employer, Briarcliff-based PR firm Thompson & Bender, which increased the number of marathon participants […]
Senior Manager of External Communications Heineken USA “It’s PR, not the ER” is a well-known saying used to lower anxiety levels in the high-stress world of corporate communications. The phrase has special meaning for Tom Hunt, who actually worked as an operating-room technician in Australia, before later joining Heineken USA in White Plains, where he […]
Vice President of Human Resources American Christmas Ever notice how New York City seems to turn Christmassy overnight? A large part of this apparently “magical” appearance of decorations and lights is actually the result of hard work and planning by local company American Christmas. Saks Fifth Avenue, Cartier, and Radio City Musical Hall are just […]
Manager of Business Services — Population Health and Value-Based Lead CareMount Medical Kate Casaday’s mouthful of a title needs a translation: She is working on methods to change the way healthcare providers and insurance companies communicate with each other and, ultimately, the way medical care is priced and paid for. In value-based care, Casaday explains, […]
CEO Beautiful Screens Michael Hershfield joined Mount Vernon-based Beautiful Screens as CEO in 2018. The company, which creates games and other applications for use with connected TVs, has grown exponentially since his arrival. Offering some 18 apps when he joined the firm, Beautiful Screens now offers more than 275 games and utilities for approximately 325,000 […]
