Photos courtesy of Simple Satch
A Mamaroneck RN partners with two friends to create a stylish belt bag that is jam-packed with COVID-friendly necessities.
While we all wish we could have left COVID-19 in 2020, the reality is it is not the case. And with WFH measures still the norm, shopping for purses isn’t likely even on the most fashion forward’s mind. But there is a satchel you might want to consider purchasing, and for all its practicality, it’s seriously cute.
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Simple Satch is an accessories brand that was founded during the height of the pandemic by three friends: Mamaroneck resident and registered nurse Corrine Daniels, product expert Susie Levitt, and fashion designer Chaiah Delouya. The three pooled together their various backgrounds to create the brand’s main product: a sleek satchel that boasts hands-free infection control: a patent-pending rubber port on its exterior through which antibacterial wipes can be pulled to the outside of the bag, eliminating the contamination you would create when digging through the average belt bag or purse. They thought of the idea “of having a bag for the purpose of cleanliness and hygiene,” says Daniels, more than two years ago, but launched the brand in June after the pandemic created the necessity.
La Vie en Rose Starter Kit & Mask for $60.
“The product is meant to be functional fashion and to be safe,” says Daniels.
Levitt says, “We wanted to create an innovative product that women could use every day no matter if you are on the frontlines, in the boardroom, or a parent raising kids.” The Simple Satch Starter Kit includes the satchel, a packet of hand sanitizing wipes, alcohol-based sanitizer, and a decorative non-medical face mask. (Daniels, the registered nurse, explains, “We wanted to keep the medical grade face masks on the front lines.”)
The satchel comes in a variety of prints: classic black, star print, crystal star print, and rose print. Each design choice is backed by the company’s core value of women empowerment: the signature bag in black represents women’s strength and resiliency while the rose and gold star options elevate the style with safety essentials. Each of these items can be purchased separately, as well as mask chains, and the face masks are available in a variety of colors.
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Ten percent of proceeds will go to the shopper’s charity of choice. Daniels says, “The COVID-19 pandemic has resulted in challenging times for all of us, yet we refuse to let it stop Simple Satch from making a positive impact and highlighting our everyday heroes.”
For more information on Simple Satch, or to purchase products visit SimpleSatch.com.
