NRVR Uses Virtual Reality to Reimagine New Rochelle

Photo courtesy of NRVR

The city of New Rochelle expands into the burgeoning world of virtual reality in Westchester with its intrepid, new platform, NRVR.

Nowadays, virtual reality is big business, with Facebook’s Oculus Quest selling millions of units and users ranging from lauded surgeons to preteen gamers. No surprise that one Westchester city is embracing this technological advancement with a program squarely aimed at expanding its role in municipal improvements.

New Rochelle’s NRVR will aid in the city’s downtown revitalization, allowing residents to experience 360-degree views of reimagined local spaces, such as The LINC, which would transform a section of Memorial Highway into a recreational green space, and then offer their own feedback. Anyone interested can do so online, at one of several kiosks throughout the city, or at a new, dedicated NRVR space at the New Rochelle Transit Center.

Along with a new website that outlines NRVR’s mission and upcoming work, all projects can be viewed through a smartphone, providing almost everyone with the ability to experience the city’s potential improvements and have their voice heard. A Phase 1 survey regarding The LINC recently opened to residents, which dovetailed with the launch of the VR version of the project, now available for view at

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