Over 60 creatives from Westchester County attended the Ad Club of Westchester’s event with Veronique Gabai Pinsky, Global President of The Estée Lauder Company, held on March 7th at Grand Prixe in Mount Kisco. Pinsky discussed the importance of branding. Pinsky’s impressive roster of agency work ranges from global business for Donna Karan Cosmetics, Michael Kors Beauty, Missoni, Estee Lauder and more. Attendees had an opportunity to view some of Pinksy’s latest branding work through videos and slideshows. During a live Q & A session, Pinsky dished on the shift of spending from traditional to digital advertising. “Entire new jobs are being created for content management and community management,” said Pinsky. The best part of the night? Guests got to walk home with a bottle of perfume!
