Bryan Uribe, 29

Photo courtesy of Bryan Uribe

Founder & CEO

There’s a myth that innovative tech only emerges from garages and dorm rooms on the West Coast. But Bryan Uribe is proving that the next big app can be conceived right here in Westchester. Uribe is the founder and CEO of Yofii, a mobile app that helps Americans get a handle on their credit card debt. The app analyzes users’ various debts, then uses an algorithm to identify the best payment strategies.

“We are building Yofii because we believe software can help people improve their financial situations, get out of debt, stay out of debt, and ultimately achieve their money goals,” Uribe says.

Uribe’s history isn’t that of a normal tech entrepreneur: no dropping out of college, no bags of money from venture capitalists — yet. He earned an MBA from Iona and spent the early years of his career in sales, earning enough as a top producer at major tech companies like Xerox, Axon, and Konica Minolta to finance Yofii with his own money.

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“I thought to myself: Why am I building something for someone else, when I could build something for myself?” says Uribe, who also dabbles in real estate, runs his own business consulting firm, and acts as partner in a property and casualty insurance brokerage.

Before Yoffi launched to the world this past spring, Uribe worked out the kinks in a beta mode with about 1,000 early users; about 10,000 people were on the app’s waitlist. “Users are loving it,” he reports. “It’s giving them a different perspective on debt.”

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